Challenge

To create a custom gaming experience to help elevate Kellogg’s Spider-man: Far from Home in-store promotion by connecting a paper premium found in specially-marked Kellogg’s packs with physical game play.

Solution

Creata’s digital team created a multifaceted, continuous game play experience. The paper premium found in specially-marked packs transformed into a digital joystick for a custom game experience. Kids experienced a Spider-man web slinging action game that brought the Spider-man: Far from Home movie to life! Allowing them to swing Spider-man through New York, Venice and London, all while controlling the game with the Kellogg’s in-pack paper premium, providing increased value to the paper premium.